Drill to Detail Ep.36 'Marketing Analytics, AI and the Rise of the Omni-channel Consumer' With Special Guest Mark Madsen

Mark Rittman is joined by Industry Analyst Mark Madsen to talk about marketing analytics and the rise of the omni-channel consumer, the use of AI in analytics and personalization and what this all means for brands, for advertisers and for marketers.

• Third Nature, Inc.
• "A Pragmatic Approach to Analyzing Customers"
• "Salesforce Einstein Keynote: AI For Everyone"
• "What is SAP Leonardo? Everything you need to know about SAP’s Leonardo platform"

Drill to Detail Ep.32 'What Really Works in eCommerce' With Special Guest Will Browne

Mark is joined by Qubit colleague Will Browne to talk about a recent academic paper co-authored with Mike Swarbrick Jones on conversion optimisation techniques in the eCommerce industry. Using analytics and statistical analysis On 20 billion "user journeys" recorded in Qubit's Google Cloud Platform-hosted Customer Data Store this paper compares techniques using data and machine learning to those based on traditional sales techniques to see whether data trumps emotion ... or both have their place.

• Analysis of 2 billion user stories explains how to compete with Amazon
• The meta-analysis of 6,700 ecommerce experiments
• The Journey to Personalization at Scale

Drill to Detail Ep.30 "AI, ML & Oracle's Adaptive Intelligence Applications" with Special Guest Jack Berkowitz

Oracle's Jack Berkowitz joins Mark Rittman to talk about a new category of continuously adapting, self-learning applications being built-out by Oracle that use machine learning together with enterprise and third-party data to create a new generation of intelligent HR, CX, SCM and ERP SaaS apps.

• "Adaptive Intelligence: What You Need to Know"
• Oracle's Adaptive Intelligence Apps product homepage